Understanding Your AIR Score
What is AIR Score?
AIR Score (AI Influence Rank) measures how visible and authoritative your brand is across AI platforms.
The score reflects how likely your brand is to be:
- Cited by AI models
- Referenced in AI answers
- Used as a trusted source in AI responses
The score is calculated using multiple signals from across the web.
What Impacts Your AIR Score?
Your AIR Score is influenced by:
1. AI Citations
How often AI systems reference your brand or website.
Examples include:
- AI search engines
- LLM responses
- AI generated summaries
2. Content Score
Your website’s content quality and topical depth.
Signals include:
- Topic coverage
- Content completeness
- Semantic relevance
3. Technical Score
Whether your website is optimized for AI discovery.
This includes:
- Vector sitemap availability
- Structured content
- AI crawlability
4. External Mentions
Mentions across:
- news outlets
- authoritative sites
- high authority backlinks
How Often Does AIR Score Update?
AIR Score updates automatically after new scans of your site.
Typical refresh cycle:
Every 30 days
Changes to your site or new citations can increase the score.
How to Improve Your AIR Score
The fastest ways to increase your score are:
- Fix technical SEO issues (AI Optimize)
- Publish high quality topical content
- Increase authoritative mentions
- Implement a vector sitemap (Domain -> Integrations)
What a Good Air Score Looks Like
| Score | Meaning |
|---|---|
| 0–30 | Low AI visibility |
| 31–60 | Emerging AI authority |
| 61–80 | Strong AI presence |
| 81–100 | Category authority |