NextNet AI Platform Section: Glossary & Guide

The purpose of this document is to review sections of the NN AI platform and define them.

Overview**
Inbox
Analytics (Scoring, Drift & Telemetry, Topics Analysis, Content Labs)
Citations(Brands, Overview, Topics, Engines, Competitors, Pages,)Evidence
Competitive Intel (Competitor Domains, Topical Competition, Coverage Depth, Topical Proximity)
My Domains

1) Overview

This page is a quick summary of how you’re doing in AI visibility right now. It shows your main scores, how often AI is citing you, how AI talks about your brand, and the main recommendations.

Domain Context
- What it is: Selects which domain/site you’re viewing.
- What to say: Pick the site you want to review - everything on this page updates to that domain.
Pending Domain Verification
- What it is: The domain connection isn’t finished yet.
- What to say: We’re still finalizing setup; once verified, tracking becomes more reliable.
AIR Score
- What it is: Overall visibility/authority score in AI results (your “AI presence score”). It ranges from 1-100.
- What to say: This is the main score that tells us how strong your presence is in AI answers. Please see the following doc for more talking points on AIR Score
SemFit
- What it is: How well your content matches what AI expects for your target topics.
- What to say: Higher SemFit means your content is aligned with what AI is trying to answer.
Trust
- What it is: How “trusted/credible” your site appears based on verification and signals.
- What to say: Trust helps AI feel confident using your site as a source
Citations
- What it is: Number of times AI mentioned or linked to your site.
- What to say: These are real placements inside AI answers - the outcomes we’re trying to grow.
Sentiment
- What it is: Whether AI describes the brand positively/neutral/negatively.
- What to say: This shows the “tone” AI uses when it talks about you.
Actions
- What it is: System-generated next steps (what to fix or improve).
- What to say: This is your to-do list - the platform tells you exactly what to work on next.
Top Cited Pages
- What it is: Pages that are most often used in AI answers.
- What to say: These are your strongest “AI source pages” - protect them and build more like them.
Key Themes
- What it is: The topics AI most associates with the brand
- What to say: This is how AI currently understands your business.

Top Pages table
- What it is: List of pages with their AIR/SemFit/Trust and a “View” action.
- What to say: This shows which pages are performing well vs. which need improvement.

2) Inbox

This is the action center - alerts and tasks that tell you what needs to be done next.

All / Fixes / Actions / Alerts
- What it is: Filters for different types of notifications.
- What to say: Use this to focus on what needs attention right now vs. general updates.
Action Item cards
- What it is: A specific issue/opportunity detected by the platform.
- What to say: Each card is a clear “do this next” recommendation.
“Content chunks scoring below X% SemFit”
- What it is: The platform breaks a page into smaller sections (chunks), like paragraphs or sections on the page. This message means some of those sections have a low SemFit score. Parts of the page are unclear, off-topic, or missing key info for the topic, so AI may not fully trust or use the page.
- What to say: This is telling us certain sections of your page are not matching what AI expects for the topic. If we improve those sections, the page becomes clearer and is more likely to be used or cited in AI answers.
Request content analysis
- What it is: Button to book a call with an Account Executive

3) Analytics

3.1 Analytics - Scoring

This is the detailed scoring page - sort/filter pages by performance and see what needs work.

Median AIR / Average AIR
- What it is: Typical score (The middle score when you line up all pages from lowest to highest) vs. average score across pages.
- What to say: Median shows the “normal page,” and average can be skewed by outliers.
High Authority (AIR ≥ 80)
- What it is: Count of pages performing extremely well.
- What to say: These are your best pages - protect and replicate them.
Needs Work (AIR ≤ 50)
- What it is: Count of pages underperforming
- What to say: These are the fastest wins - prioritize these first.
Search by URL or title
- What it is: Quickly find a specific page.
- What to say: Use this during calls when the client asks about a specific page.
Filters (All / Needs Improvement / High Authority / Trust Issues)
- What it is: Pre-set views of page groups.
- What to say: Start with “Trust Issues” and “Needs Improvement” for quick action items.
Topic chips
- What it is: Filters scoring by topic/category.
- What to say: This helps you see performance by category, not just by page.
Threshold sliders (AIR / SemFit / Drift)
- What it is: Narrow results to only pages below/above a certain level.
- What to say: Use sliders to create a clean “priority list.”
Scoring Data table (AIR / SemFit / Drift / Citations / Trust / Actions)
- What it is: Page-by-page performance breakdown.
- What to say: This is where we decide exactly what to fix first.
Trust status (e.g., “Unsigned”)
- What it is: Indicates the page/domain isn’t verified/signed for trust signals.
- What to say: Signing helps strengthen trust — it’s a foundation step.

3.2 Analytics - Drift & Telemetry

Stability monitoring - whether your topic positioning is stable or changing over time.

Healthy Topics
- What it is: Topics that are stable.
- What to say: Stable topics mean AI understanding isn’t shifting unexpectedly.
Warnings / Critical
- What it is: Topics showing movement (warning) or major change (critical).
- What to say: These are early signals that AI perception is changing - we should intervene.
Avg Drift
- What it is: Overall change level for the domain/topics.
- What to say: Lower drift = more stable positioning.
Time Range (7d / 30d / 90d)
- What it is: Sets the window for tracking change.
- What to say: 30 days is best for trend clarity; 7 days is best for fast shifts.
Telemetry Metrics cards (per topic)
- What it is: Topic-by-topic stability view.
- What to say: This tells us which topics are steady and which need attention.
Stability / TopK Overlap
- What it is: How consistent AI results are for a topic.
- What to say: High overlap means AI is repeating similar sources and answers - that’s stability.
Drift Trend
- What it is: Direction of change over time.
- What to say: Trend tells us if we’re drifting away from desired positioning.
Client-friendly note
- What to say: Drift Index may take up to ~30 days to populate because the platform needs history to detect change.

3.3 Analytics - Topics Analysis

Summarizes what topics exist, how aligned they are, and which ones you should protect.

Canonical Topics
- What it is: Primary topic categories being tracked.
- What to say: These are the main “buckets” AI uses to understand your site.
Native Topics
- What it is: Topics the platform finds on its own by reading your site and noticing patterns in your content. They are not manually chosen. AI is “grouping” your pages into themes it thinks you talk about, including related sub-topics you may not have listed as main targets.
- What to say: Native Topics are the extra topics the system discovered from your content. They show what AI thinks your site covers, even if we didn’t manually pick those topics.”
Avg Relevance
- What it is: Overall topic alignment score.
- What to say: 100% means the topics being tracked match the site well.
Pinned
- What it is: Topics you’ve locked/protected as important.
- What to say: Pin the topics that matter most to the business.
Topic rows (Discovered / variations/relevance)
- What it is: A list of topics and how strong/clear they are.
- What to say: This shows the topic map AI is building for your brand.
Passport button
- What it is: A “details” view for a topic. It opens a deeper breakdown of that topic, like what pages are connected to it and what the platform thinks is helping or hurting performance.
- What to say: “Passport is where we go when we want to understand why a topic is scoring the way it is and what we should change to improve it.”

3.4 Analytics - Content Labs

Find weak content sections and generate improvements.

Weak Chunks
- What it is: Number of content sections that need optimization
- What to say: These are the parts of pages most likely holding back AI performance.
Critical Issues (SemFit < 30%)
- What it is: The worst alignment problems.
- What to say: Fix these first - they’re the biggest blockers.
Avg SemFit (current batch)
- What it is: Average alignment for the content being reviewed.
- What to say: This shows how aligned your current content is overall.
Topic Filter
- What it is: Review content by topic/category.
- What to say: Great for focusing on a specific service or product line.
SemFit Range slider
- What it is: A filter that lets you choose which SemFit scores you want to see. You can show only low-scoring content, mid-scoring content, or high-scoring content. It helps you sort content into buckets like “needs work,” “close but not there yet,” and “strong.
- What to say: We use this slider to focus on the right pages. Mid-range SemFit is usually the quickest win because the content is already close, it just needs a few improvements to better match what AI expects.
“No Weak Chunks Found”
- What it is: In the filter range you chose (example: SemFit 0–30), the platform isn’t finding any content sections that match that range right now. One of two things is happening
  - Your content is not falling into that “weak” range, which is a good sign
  - Your filter is set too narrow, so you’re just not looking at the right band
- What to say: This view is filtered to only show very low-scoring sections. Right now, nothing falls into that range, so it’s not showing any items. If we want targets to work on, we can widen the range to include mid-scoring sections.

4) Citations

4.1 Citations - Brands

Brand-level overview: How AI describes you, themes, sentiment, and competitor comparison.

Brand Overview (30 days)
- What it is: Summary of citations, mentions, and performance.
- What to say: This is your “AI reputation summary” for the last month.
Avg Position
- What it is: Typical ranking/placement in AI answers.
- What to say: Lower number is better - it means you show up closer to the top.
Engines (e.g., 2/4)
- What it is: How many AI engines are currently citing you.
- What to say: We want coverage across engines, not just one.
Brand Sentiment (30 days)
- What it is: A breakdown of how AI talks about your brand over the last 30 days:
  - Positive mentions
  - Neutral mentions
  - Negative mentions
- What to say: This shows the tone AI uses when it talks about you.. If we see negatives, we can work on improving the messaging and the pages AI is pulling from.
How AI Describes Your Brand
- What it is: A plain-language summary AI is producing.
- What to say: This is how AI “thinks of you” today - we can shape it.
Key Themes
- What it is: The main topics and ideas AI keeps connecting to your brand when it answers questions. It’s what AI “thinks you’re known for.”
- What to say: These are the topics AI keeps linking to your brand. If they match what you want to be known for, great. If not, we can adjust your content so AI focuses on the right themes.
Your Brand vs Competitors
- What it is: A comparison view that shows how often AI mentions/cites you versus other brands, and what the tone is (positive, neutral, negative) for each.
- What to say: It shows who is getting more “attention” in AI answers, and who AI sounds more confident about.
Strengths Highlighted
- What it is: A list of the positive things AI keeps saying about your brand when it answers questions (examples: “fast turnaround,” “good support,” “trusted,” “affordable,” “high quality,” etc.) These are your “top compliments” showing up in AI answers.
- What to say: These are the positive points AI keeps repeating about you. We want those messages to stay consistent, and we want AI to keep backing them up by citing the right pages on your site.”

4.2 Citations - Overview

High-level “scoreboard” for citations, with charts and quick stats.

Time Period (7d / 30d / 90d)
- What it is: Changes the time window you are looking at.
- What to say: Use 30 days for a stable view, 7 days for quick movement.
Your Citations
- What it is: Total citations in the selected time range.
- What to say: This is the total number of times AI mentioned or linked to you.
Avg Competitor
- What it is: The average number of citations competitors have.
- What to say: This gives you a quick baseline to compare against.
Citation Gap
- What it is: The difference between you and competitors.
- What to say: Positive gap means you’re leading; negative means you’re behind.
Last 24h
- What it is: Recent activity snapshot.
- What to say: Use this to spot sudden movement.
Citations by Engine Over Time
- What it is: Trend chart by AI engine.
- What to say: This shows which engines are improving vs lagging.
Citations by Topic Over Time
- What it is: Trend chart by topic.
- What to say: This shows which categories are gaining traction.

4.3 Citations - Topics

No Citation Data Yet (24–48 hours message)
- What it is: The system is still sampling AI engines and collecting results.
- What to say: This is normal right after setup - initial results typically appear within 24-48 hours.
Topics provisioned/sampling active
- What it is: Confirms topics are set, and the process is running.
- What to say: Tracking is live - we just need time for data to populate.

4.4 Citations - Engines

Engine filters (ChatGPT / Perplexity / Gemini / Claude)
- What it is: View citation performance by AI platform.
- What to say: Different engines cite differently - we track all of them for full coverage.
No Citation Data Yet
- What it is: Early-stage collection state.
- What to say: Once sampling completes, you’ll see which engines cite you most.

4.5 Citations - Competitors

Citation Dominance
- What it is: Whether citations are coming from your domain vs competitor domains.
- What to say: If you’re at/near 100%, you “own” citations for these topics.
Topics monitored / your citation share/competitor share
- What it is: Quick snapshot of who AI is citing.
- What to say: This tells us if competitors are stealing the source links.

4.6 Citations - Pages

Ranked list of pages that AI is using as sources

Your Pages Leaderboard
- What it is: Pages cited most often by AI.
- What to say: These are the pages AI trusts enough to reference.
Links vs Mentions
- What it is: Whether AI included a clickable link or just named the brand/page.
- What to say: Links are stronger than mentions - they’re measurable “wins.”
Last Seen
- What it is: When that page last appeared in AI results.
- What to say: If a page stops showing up, it may need updates or reinforcement.
Link Rate / Mention Rate
- What it is: How often it becomes a link vs only a mention.
- What to say: Our goal is to increase link rate over time.

4.7 Citations - Evidence

The proof layer - the actual queries and what AI returned.

Evidence Items
- What it is: Number of AI answers collected.
- What to say: Each item is a “test result” showing what AI said.
Search queries
- What it is: The prompts/questions used to collect AI results.
- What to say: These are the exact questions customers would ask - we track them.
Engine tags
- What it is: Which AI engine produced that result.
- What to say: Helps explain why results differ by platform.
Cited URLs
- What it is: The sources AI used.
- What to say: This shows what AI trusts - and whether your site is included.
View HTML Evidence
- What it is: Opens the saved proof of the AI response.
- What to say: This is the audit trail - we can literally show what AI answered.

5) Competitive Intel

5.1 Competitive Intel - Competitor Domains

Competitor list + baseline comparison set.

Active Competitors
- What it is: Number of competitor domains being tracked.
- What to say: These are the sites we’re benchmarking against for AI visibility.
Competitive Categories / Total Pages Analyzed / Avg Market AIR
- What it is: Market-level context and dataset size.
- What to say: This tells us how big the comparison set is and what “average” looks like.
Add Competitor
- What it is: Add a domain to track as a competitor.
- What to say: Add anyone you compete with in search or in the sales process.
Competitor Analysis table
- Domain
  - What it is: The competitor website.
  - What to say: This is who we’re measuring against.
- Content Scale (pages)
  - What it is: The number of pages the platform has counted and analyzed for that competitor’s website
  - What to say: This shows how many pages we’re looking at for this competitor. A site with more pages often covers more topics and has more chances to show up in AI answers, but quality still matters too.
- Topics / Competitive Categories
  - What it is: The number of different topics or categories the competitor is being recognized for in the platform. It shows how many “types of questions” that competitor can show up for.
  - What to say: This shows how many topics this competitor appears in. The more categories they cover, the more chances they have to be picked by AI across different searches.
- Avg AIR Score
  - What it is: Their average AI presence score.
  - What to say: Higher AIR means stronger overall AI visibility.
- Market Position
  - What it is: A simple label that summarizes how strong that competitor looks overall in the platform compared to others (based on the data NextNet is tracking). It’s a quick “strength rating” for that competitor in AI visibility.
  - What to say: This is a quick label that shows how strong this competitor is in the market based on the platform’s data. It helps us quickly see if they’re a major player we need to watch closely or a smaller competitor
- Actions
  - What it is: The buttons/controls that let you manage the competitor list, like removing a competitor or updating who you’re tracking. It’s how you edit the list of competitors in the dashboard
  - What to say: This is where we manage the competitor list. We want to keep it focused on your real competitors, so the comparisons stay accurate and useful.
Competitive Categories Overview
- What it is: A list of the main topics/categories the platform is using to compare you and your competitors. These are the topic areas where AI is choosing between you and other brands.
- What to say: These are the key topics we’re tracking for your market. Think of them as the main areas where you and your competitors are competing to show up in AI answers.

5.2 Competitive Intel - Topical Competition

This page shows, for each topic, whether you or a competitor is showing up more in AI answers.

Topics Analyzed / Domains Tracked / Direct Rivals / Topics Leading
- What it is: It’s a scoreboard that shows how big the competition is, and whether you’re winning right now. A quick summary at the top that tells you:
  - How many topics the platform is looking at (Topics Analyzed)
  - How many total websites are in the comparison (Domains Tracked)
  - How many of those are considered your closest competitors (Direct Rivals)
  - How many topics you are currently ahead in (Topics Leading)
- What to say:This gives us a quick snapshot of the competitive picture. It shows how many topics we’re tracking, who we’re comparing against, and how many topics you’re currently leading in..
Topic Competition Heatmap
- What it is: Grid showing each topic and which domain is winning.
- What to say: Instantly shows where you lead vs where competitors are ahead.
Owner/crown
- What it is: Current leader for that topic.
- What to say: This is who AI treats as the best source today.
SemFit / AIR / Pages
- What it is: These are the main reasons a site is “winning” for a topic:
  - SemFit = how closely their content matches what AI expects for that topic
  - AIR = how strong/trusted their site looks overall for AI visibility
  - Pages = how much content they have that supports that topic (more useful pages often means stronger coverage)
- What to say: This shows why a site is ahead on this topic. To compete, we focus on improving how clearly our pages match the topic, strengthening the overall AI score, and making sure we have enough good pages that cover the topic well.
Refresh
- What it is: A button that re-runs the data pull for that page so you see the most up-to-date results in the dashboard.
- What to say: Use Refresh after you make major website or content changes, so the dashboard can re-check and show the newest competitive results.

5.3 Competitive Intel - Coverage Depth

This shows who has the most complete content on each topic, and who is missing content or only covers it lightly.

“Deep coverage” = they have multiple strong pages that support that category (like service pages, guides, FAQs, subtopics)
“Shallow coverage” = they only have a little content on that category, so AI may not see them as an authority

Avg Coverage
- What it is: Your average “coverage” score across all the topics/categories being tracked. It’s basically one number that summarizes how deep your content is overall. It answers, “Do you have enough content across your main topics, or are there big gaps?”
- What to say:“Avg Coverage is your overall depth score across topics. A higher number means you have more complete content coverage, which makes it easier for AI to see you as an authority.”

Coverage ranges:

0–30% = low coverage. Very thin topic coverage, big gaps
31–50% = moderate coverage. Some but missing important subtopics (45% lives here)
51–70% = strong coverage. Good depth, competitive in many cases
71–85% = very strong coverage. Strong authority signals, hard for competitors to beat
86–100% = dominant coverage. Rare, usually means the brand has very complete content for that topic

Authoritative Topics
- What it is: Categories where you have strong depth.
- What to say: These are categories where AI is more likely to trust you.
Opportunities (shallow coverage)
- What it is: Topic categories where your site doesn’t have enough supporting content yet. You might have one page, but you’re missing extra pages that fully answer related questions. These are the “gaps” where competitors may look stronger because they cover the topic more completely.
- What to say: These are the topics where you’re a bit thin right now. They’re the best targets to expand because adding a few strong supporting pages can quickly improve how AI views you for that topic
Total Topics
- What it is: The total number of topic categories the platform is currently tracking for your site and your competitors. It’s the size of the topic list we’re watching across your market.
- What to say: Total Topics shows how many categories we’re tracking. It’s basically the full topic map the platform is monitoring to measure your visibility and competitive position
Topic cards/rows (domain + completeness + “Authoritative”)
- What it is: It tells you who AI is most likely to trust for that topic, and whether your site has enough content to compete. Each row is one topic category. It shows:
  - Which domain is strongest in that topic (the leader)
  - How complete each site’s coverage is for that topic
  - Whether the leader is labeled “Authoritative” (meaning the platform sees them as a top source in that category)
- What to say: This shows who is leading each topic and how complete their content is. If a competitor is marked as authoritative, it usually means they have both strong content depth and strong topic clarity, so we’ll need more supporting content and clearer topic focus to catch up

5.4 Competitive Intel - Topical Proximity

Semantic map - how close your pages are to the topic compared to competitors.

Topic selector
- What it is: A dropdown where you choose which topic/category you want the map to focus on. You’re telling the dashboard, “Show me how my pages compare for this specific topic.”
- What to say: Pick the topic you care about most. The platform will map your pages for that topic so we can see which pages are closest to what AI expects and which ones need improvement.
Your Pages (blue dots)
- What it is: A visual map where each dot represents one page on your site, placed based on how closely it matches the selected topic. The closer a dot is to the center, the more that page “fits” the topic in a way AI understands.
- What to say: Each dot is one of your pages. Pages closer to the center are the best match for this topic. If an important page is far from the center, that’s a sign we should adjust it so AI understands it better.
Competitor Pages (red dots)
- What it is: Dots that represent competitor pages, shown on the same map for the same topic you selected. It lets you see where competitors have pages that match the topic really well, and whether their pages are closer to the “ideal” spot than yours.
- What to say: These red dots are competitor pages for the same topic. If their dots are closer to the center than ours, it usually means their pages match what AI expects more closely for that topic, and that’s why they may be getting picked more often.
Total Analyzed
- What it is: Total pages plotted.
- What to say: More data = clearer picture.
Avg Owner AIR
- What it is: The total number of pages included in the map for that topic. This usually includes your pages plus competitor pages that were pulled into the comparison.It tells you how much content the platform is using to build that visual.
- What to say: This shows how many pages are being compared on this topic. The more pages we analyze, the clearer the map becomes because we’re comparing against a larger set of real content.
Semantic Proximity Map
- What it is: A visual map that shows how closely each page matches the topic you selected, based on meaning (not just keywords). It’s a “relevance map.” Pages closer to the center are more on-topic for what AI expects. Pages farther out are less on-topic or mixed with other topics.
- What to say: This map shows which pages AI sees as the best match for this topic. When we improve a page so it’s clearer and more focused on the topic, it should move closer to the center over time.
Refresh
- What it is: A button that updates the map using the most recent data the platform has, so you’re not looking at an older snapshot. It re-checks the pages and redraws the dots based on current information
- What to say: After we make changes to content, we hit ‘Refresh’ so the map updates. That way we can confirm the page moved closer to the center and is matching the topic better.

6) My Domains

Where you add, verify, and manage each website you want NextNet to track.

6.1 My Domains - Main list page

Domain cards
- What it is: Each card is one website/domain.
- What to say: Each domain here is a separate site we can verify, process, and track.
Pending Domain Verification
- What it is: Domain isn’t fully connected yet.
  - This just means the domain connection isn’t finished yet. We’re waiting on a DNS update, which is a small change in your domain’s settings. Once that’s added and takes effect, the status will switch to Verified.
- What to say: Once DNS is done, it will switch to verified.
View JWKS
- What it is: Public keys used for verification.
- What to say: This supports the verification process.
Details
- What it is: Opens the domain setup tabs.
- What to say: This is where you finish setup, run processing, and manage signing.
Add Domain
- What it is: Adds a new website to the account.
- What to say: Use this to track another site.

6.2 Domain Details - Tabs

Overview (Domain Validation Checklist)
- What it is: Pass/fail checks confirming setup.
- What to say: Once these pass, the domain is properly connected.

Run All Checks
- What it is: Re-tests the domain after changes.
- What to say: Run after updating DNS.

Integrations (WordPress Integration)
- What it is: Optional WordPress plugin connection.
- What to say: Makes setup and ongoing improvements easier in WP.
Processing Runs
- What it is: History/status of content processing.
- What to say: Confirms we pulled pages and generated platform data.

Signing & Keys
- What it is: The part of the platform that creates and manages “keys” used to verify your content. Think of the keys like a secure ID that proves the content really comes from your domain.It’s how the platform can mark your content as verified, so AI systems can trust it more.
- What to say: This section is where the platform sets up the verification keys for your domain. Those keys help prove the content is really coming from you, which supports trust signals inside the platform.

Settings (Danger Zone)
- What it is: Admin controls like deleting the domain.
- What to say: Deleting removes the domain and its data.