NextNet AI: Platform Terms
1. Overview
Pending Domain Verification
Your site is still being connected. Once verification is complete, data becomes more accurate and trust signals improve.
AIR Score
Your overall AI visibility score (1-100). It shows how strong your presence is in AI answers and how likely AI is to reference your site.
SemFit
Measures how well your content matches what AI expects for your topics. Higher SemFit means clearer, more useful content for AI answers.
Trust
Shows how credible and verified your site appears to AI systems. Higher trust makes AI more confident using your content as a source.
Citations
The number of times AI mentions or links to your site in its answers. These are real AI placements we aim to increase.
Sentiment
Shows whether AI talks about your brand positively, neutrally, or negatively. This reflects the tone AI uses when describing you.
Actions
Clear, system-generated next steps that show exactly what to fix or improve to grow AI visibility.
Top Cited Pages
Pages AI references most often. These are your strongest AI source pages and should be protected and expanded.
Key Themes
The main topics AI associates with your brand. This reflects how AI currently understands what your business does.
2. Inbox
All / Fixes / Actions / Alerts
Filters that let you focus on urgent issues, recommended fixes, or general updates.
Action Item Cards
Specific issues or opportunities detected by the platform, each with a clear recommended next step.
Content Chunks Scoring Below X% SemFit
Some sections of a page don’t clearly match what AI expects. Improving these sections helps AI trust and use the page.
3. Analytics
3.1 Scoring
Median AIR
The middle AIR score across all pages. This represents what a “typical” page looks like without being affected by unusually high or low scores.
Average AIR
The average AIR score across all pages. This can be influenced by very strong or very weak pages.
High Authority
The number of pages with very strong AI visibility (AIR score of 80 or higher).
Needs Work
The number of pages with lower AI visibility (AIR score below 50) that may benefit from improvement.
Search & Filters
Search by URL or Title
This lets you quickly find and review a specific page.
Page Count Selector
Controls how many pages are shown at once in the table.
Status Filters
Pre-built views that group pages by performance, such as all pages, pages needing improvement, or pages with trust issues.
Topic Filters
Filters pages by topic so you can review performance within specific subject areas.
Threshold Sliders
AIR Minimum
Filters the list to only show pages above or below a chosen AIR score, helping you focus on stronger pages or pages that need improvement.
SemFit Minimum
Filters pages by SemFit score so you can focus on pages with clearer topic coverage, or quickly find pages that may need better topic clarity.
Drift Minimum
Filters pages by how much their AI positioning has changed over time. This helps you spotlight pages that are staying steady or pages that are shifting.
Scoring Data Table
AIR
Shows this page’s overall visibility in AI answers. Higher scores mean the page has a stronger chance of being used as a source.
SemFit
Shows how clearly and fully the page covers its topic. Higher SemFit means the content is easier for AI to understand and use.
Δ AIR
Shows how the AIR score has changed since the last check (up or down), so you can track improvement over time.
Drift
Shows how much this page’s AI position is changing over time. Lower drift means the page is staying steady; higher drift means it’s moving.
Citations
The number of times AI has used this page as a source in its answers during the selected time period.
Trust
Shows whether the page is verified and sends strong trust signals, which can make AI more confident referencing it.
Unsigned
Means the page has not been verified for trust signals yet.
Actions
Opens page details and recommended next steps to improve performance.
3.2 Drift & Telemetry
Top Summary Metrics
Healthy Topics
The number of topics where AI results are staying consistent over time. This means AI answers for these topics are steady and your visibility is consistent.
Warnings
Topics that are starting to shift. This is an early sign that AI results are changing, which can affect how often you appear in AI answers.
Critical
Topics changing significantly. This can quickly impact visibility, so these topics are the highest priority to review.
Avg Drift
One overall number that summarizes how much change is happening across all tracked topics. Lower drift means steadier visibility; higher drift means more movement.
Telemetry Metrics
A topic-by-topic view that shows whether each topic is staying steady or starting to change over time.
Topic Name
The topic or subject area being tracked.
Pages
The number of pages from your site included in this topic’s tracking and measurement.
Stability & Change Indicators
Stability
How consistent are AI answers for this topic. Higher = more steady results.
TopK Overlap
How often the same top websites show up as sources. Higher = AI is pulling from the same sources more often.
SemFit Δ
Shows if your content for this topic is improving or dropping since the last check.
Drift Trend
Shows whether this topic is staying stable or changing over time.
Status (OK / Warning / Critical)
A simple label showing if this topic looks stable, needs attention, or is changing significantly.
Interpretation Notes
Stable
AI results for this topic haven’t changed much over time.
Drift Index Timing
New sites may not show drift data right away. The platform needs some time and history to measure changes.
3.3 Topics Analysis
Top Summary Metrics
Canonical Topics
The main topic categories the platform tracks for your website. These represent the primary areas you want to be known for in AI answers.
Native Topics
Extra topics the platform discovers by reading your content. These show additional themes AI connects to your site, even if they weren’t selected as primary targets.
Avg Relevance
An overall score showing how well your content supports the topics being tracked. Higher percentages mean your topic coverage is clearer and more focused.
Pinned
Topics you’ve marked as priorities. Pinning keeps important topics easy to track and helps focus reporting and improvements on what matters most.
Topic List
Topic Name
The main topic being measured for your site.
Discovered
Shows that the platform found this topic automatically by analyzing your content.
Variations
Different versions of the topic, including related phrases or ways AI may describe the same idea.
Relevance Score
Shows how strongly your content supports this topic. Higher scores mean your pages cover it more clearly and consistently.
Topic Actions
Expand Topic
Opens the topic to show related variations and additional details, including how the platform is interpreting that topic.
Topic Passport
Opens a deeper topic report showing what’s driving the topic’s performance and what improvements can strengthen it.
Passport Button
A quick shortcut to the Topic Passport, where you can review insights, recommendations, and topic-level details.
Visual Indicators
Relevance Bar
A visual indicator showing how strongly your content supports each topic.
3.4 Content Labs
Top Summary Metrics
Weak Chunks
The number of content sections that are not as clear or complete as they could be for the topic. These are good targets to strengthen so AI can understand and use the page more easily.
Critical Issues
Content sections that are especially unclear for the topic. Improving these areas can create the biggest lift in AI visibility for the pages they appear on.
Avg SemFit
The average SemFit score for the content in this view. Higher scores mean the content is clearer, more focused on the topic, and easier for AI to use.
Filters & Controls
Topic Filter
Shows only content tied to a selected topic, so you can review and improve one topic area at a time.
SemFit Range
Filters content by SemFit score, letting you focus on sections that need the most improvement or highlight sections that are already strong.
Content Issues List
Rank (#1, #2, etc.)
A list of content sections that have been reviewed, ordered to help prioritize what to work on first.
Rank (#1, #2, etc.)
Shows the priority order for each content section, with higher-ranked items offering the biggest opportunity to improve clarity.
Page URL
The specific page where the content section is located.
Quality Score
Shows how clearly this content section supports the selected topic. Higher scores mean stronger topic focus.
Weak Label
Indicates the section does not yet clearly support the topic and may need improvement.
Content Preview
A short snippet of the content being reviewed, so you can quickly understand what the section contains.
Actions
Optimize
Generates recommendations to help improve clarity, relevance, and usefulness for AI understanding.
Visual Indicators
Quality Bar
Visual indicator showing how strong the content section is compared to what AI expects.
4. Citations
4.1 Brands
Brand overview (30 days)
Total Citations
The total number of times your brand appeared in AI answers during the last 30 days.
Avg Position
Your average placement when your brand appears in AI answers. Lower numbers mean you appear closer to the top.
Engines
The number of AI platforms where your brand appeared (such as ChatGPT, Perplexity, or Claude).
By Engine
Breakdown showing which AI platforms are citing your brand and how often.
Top Cited Pages
The pages from your site that AI references most often when mentioning your brand.
Brand Sentiment (30 Days)
Brand Sentiment
Shows how AI describes your brand overall, based on tone and language used in answers.
Positive
AI mentions that describe your brand favorably.
Neutral
AI mentions that describe your brand factually without positive or negative language.
Negative
AI mentions that describe your brand unfavorably.
Sentiment Distribution
Visual breakdown of how AI sentiment is split across positive, neutral, and negative mentions.
How AI Describes Your Brand
Brand Description
A plain-language summary of how AI typically explains your brand to users.
Sentiment Score
A combined score showing overall tone and perception based on recent AI answers.
Key Descriptors
Common phrases and attributes AI associates with your brand.
Key Themes
Key Themes
The most common topics AI connects with your brand.
Theme Count
Shows how frequently each theme appears in AI answers.
Trend Indicator
Shows whether a theme is becoming more or less common over time.
Your Brand vs Competitors
Brand Comparison
Compares how often AI cites your brand versus competitors.
Sentiment Comparison
Shows how AI tone differs between your brand and competitors.
Share of Voice
The percentage of AI mentions your brand receives compared to the total market.
Strengths & Opportunities
Your Strengths
Areas where AI consistently highlights your brand positively.
Learn From Competitors
Topics or features competitors are associated with that may represent opportunities.
4.2 Citations Overview
Your Citations
T Time Controls
Time Period
Selects the date range used to calculate citation activity (7, 30, or 90 days).
Top Summary Metrics
Your Citations
The total number of times your site was cited or linked in AI answers during the selected period.
Avg Competitor
The average number of citations received by each competitor in the same period.
Citation Gap
The difference between your citations and competitors’ average. A positive value means you’re ahead.
Last 24H
Shows whether your site appeared in AI answers within the last 24 hours.
Performance Charts
Citations by Engine Over Time
Shows how often each AI platform has cited your site over the selected time period.
Citations by Topic Over Time
Tracks how citation activity changes across different topics. This helps identify which topics are gaining or losing AI visibility.
4.3 Topics / Engines / Competitors /
4.6. Pages
Your Pages Leaderboard
A ranked list of pages from your site that AI uses most often as sources in its answers.
Rank (#1, #2, etc.)
Shows how this page compares to others on your site based on how frequently AI cites it.
Page URL
The specific page AI is referencing when generating answers.
Total
The total number of times this page has appeared in AI answers during the selected time period.
Links
The number of times AI included a clickable link to this page. Links provide direct visibility and referral value.
Mentions
The number of times AI referenced the page or brand without including a clickable link.
Link Rate
The percentage of times this page appears as a clickable link when cited by AI. Higher rates indicate stronger AI trust and visibility.
Mention Rate
The percentage of times this page is referenced by name without a clickable link.
Progress Bar (Link vs Mention)
Visual breakdown showing how often this page is cited as a link versus a mention, making it easy to spot strong performers.
4.7 Evidence
Evidence
A collection of real AI answers that were checked by the platform, showing how AI responds to questions related to your business.
Evidence Items
The total number of AI answers reviewed during the selected time period.
Search Query
The exact question that was asked to the AI, similar to how a real customer might search or ask.
AI Engine
Shows which AI tool produced the answer, such as ChatGPT, Gemini, Claude, or Perplexity.
Date Captured
The date this AI answer was recorded, so you can see when it last appeared.
Cited URLs
The websites and pages AI used to support its answer.
Your Site Cited
Shows whether your website was included as a source in this AI answer.
View HTML Evidence
Opens a saved copy of the AI answer so you can see exactly what was shown, including sources.
5. Competitive Intel
5.1 Competitor Domains
Active Competitors
The number of competitor websites being tracked to compare AI visibility and topic coverage.
Competitive Categories
The number of topic areas used to compare your site against competitors. These are the main areas where AI chooses between brands.
Total Pages Analyzed
The total number of competitor pages reviewed to generate scores and comparisons.
Avg Market AIR
The average AI visibility score across competitors, showing what a typical level of AI presence looks like in your market.
Add Competitor
Adds another website to your comparison set so you can benchmark against additional competitors.
Competitor Analysis Table
Domain
The competitor website being compared to your site.
Last Processed
The most recent date this competitor’s site was analyzed.
Content Scale
The number of pages analyzed for this competitor. More pages can indicate broader coverage, though quality still matters.
Topics
The number of topics this competitor appears in, showing how many types of questions AI may select them for.
Competitive Categories
The number of tracked categories this competitor competes in based on topic coverage.
Avg AIR Score
This competitor’s average AI visibility score. Higher scores usually mean stronger presence in AI answers.
Market Position
A simple label that summarizes how strong this competitor appears compared to others in the market.
Competitive Categories Overview
A list of the main topic areas used to compare your site and competitors. These represent where AI is actively choosing between brands.
Category Card
A single competitive topic, showing how much content exists across tracked competitors for that category.
View All Competitive Intelligence
Opens a full view of all tracked categories with deeper competitive insights.
5.2 Topical Competition
Topics Analyzed
The total number of topic areas being tracked and compared across your market.
Domains Tracked
The number of websites included in this comparison, including your own site.
Direct Rivals
The number of competitors considered your closest competitors based on topic overlap.
Topics Leading
The number of topics where your site currently appears as the top choice in AI answers.
Topic Rankings
Topic Rankings
A performance view showing how your site compares to competitors across shared topics.
Topic Competition Heatmap
A visual grid showing which website AI prefers for each topic. It highlights where you lead and where competitors are stronger.
Canonical Topic
The main topic category being evaluated and compared across domains.
Domains Competing
Shows how many competitor websites are actively competing in this topic.
Topic Row Metrics
Owner
Indicates which website AI currently treats as the primary source for this topic.
#1 Badge
Shows that your site is currently ranked first for this topic in AI answers.
SemFit
Measures how clearly your content matches what AI expects for this topic. Higher values usually mean better topic clarity.
Pages
The number of pages supporting this topic. More helpful, focused pages often improve competitiveness.
AIR
Shows the overall AI visibility strength for the site leading this topic.
Progress Bar
Visual indicator showing relative topic strength compared to competitors, making it easy to see who is ahead.
5.3 Coverage Depth
Avg Coverage
Your overall “depth” score across all tracked topics. Higher percentages mean you have more complete content for those topics, which makes it easier for AI to choose your site as a source.
Authoritative Topics
The number of topics where your content coverage is strong. In these topics, your site has enough useful pages to be seen as a trusted source.
Opportunities
Topics where your coverage is lighter. These are areas where adding a few strong supporting pages can help you compete more effectively.
Total Topics
The total number of topic categories being tracked and measured across your site and your competitors.
Topic Coverage List
Topic Rank (#1, #2, etc.)
A list of topics showing how strong your content coverage is in each area, compared across the topics being tracked.
Topic Rank (#1, #2, etc.)
Shows where this topic stands compared to your other tracked topics based on how complete your coverage is.
Topic Name
The topic or subject area being measured for content coverage.
Domains
The number of websites included in the comparison for that topic (your site plus competitors).
Coverage Metrics (Per Topic)
Coverage Score (%)
Shows how complete your content is for this topic. Higher scores mean you cover more of what people (and AI) expect to see when answering questions about this topic.
Quality Pages
The number of pages on your site that strongly support this topic. These pages provide useful information that helps AI understand you as a source.
Coverage Bar
A quick visual that shows how strong your topic coverage is at a glance, based on your score.
Authoritative Badge
Shows that your site has strong coverage for this topic and is being recognized as a trusted source area.
5.4 Topical Proximity
Topic Selector
Choose the topic you want to analyze. The map updates to show how your pages compare for that specific topic.
Top Summary Metrics
Your Pages
How many of your website pages are included in this topic map.
Competitor Pages
How many competitor pages are included in the same map for comparison.
Total Analyzed
The total number of pages shown on the map (your pages + competitor pages).
Avg Owner AIR
Your average AIR score for this topic across the pages included. Higher scores mean stronger overall visibility for this topic.
Semantic Proximity Map
A visual map showing how closely each page matches the selected topic based on meaning, not just keywords.
Your Content (Blue Dots)
Each blue dot represents one page from your site. Pages closer to the center better match what AI expects for the topic.
Competitor Content (Red Dots)
Each red dot represents a competitor page. Pages closer to the center often perform better in AI answers.
Centroid (Center Point)
Represents the ideal topic focus. Pages closer to this point are more clearly aligned with the topic.
Distance from Center
Shows how closely a page matches the topic. Shorter distance means stronger topical focus.
6. My Domains
6a.Overview
Status
Indicates whether your domain has been fully verified and connected to the platform.
Pending Domain Verification
Your domain setup is not complete yet. Once verification finishes, tracking and trust signals become fully active.
Verification Method
Shows how your domain is being verified (for example, using a DNS record).
JWKS URL
The secure location where your domain’s verification keys are stored and accessed.
Created
The date this domain was added to the platform.
Organization
The organization or account this domain belongs to.
Plan
The subscription level associated with this domain.
Created By
The user who added this domain to the platform.
Domain Validation Checklist
Domain Validation Checklist
A list of required checks that confirm your domain is properly connected and ready for tracking.
Run All Checks
Re-tests your domain setup after changes are made, such as DNS updates.
Validation Pending
Indicates that the platform has not yet completed verification checks for this domain.
Validation Items
Domain Ownership
Confirms that you own or control this website. This helps establish trust and prevents unauthorized tracking.
JWKS Endpoint
Verifies that your domain’s secure keys are accessible so content can be properly validated.
TLS Certificate
Confirms your site uses a valid security certificate, which helps establish trust and secure connections.
Indexability
Checks whether your pages can be accessed and read properly for analysis.
Content Signing
Verifies that your content can be securely signed, helping AI systems trust that it comes from your domain.
6.b Integrations
WordPress Integration
Connects your WordPress site to the platform so content can be analyzed and optimized more easily.
Enable WordPress Plugin
Turns on the WordPress integration and generates an API key used to connect your site.
WordPress Plugin Setup
Step-by-step instructions for installing and activating the plugin on your WordPress site.
Download Plugin
Provides the plugin file needed to install the integration on your site.
Activate Plugin
Enables the plugin inside WordPress so it can begin connecting to the platform.
API Key
A secure key used to link your WordPress site to the platform.
AI-Powered Recommendations
Allows content updates and improvements to be guided by platform insights directly inside WordPress.
Resource Discovery
Resource Discovery
Controls how your site shares key resources so AI systems can find and verify your content.
Vectorsitemap
Publishes a special index that helps AI understand and discover your content more efficiently.
JWKS (Signing Keys)
Publishes secure public keys that help verify your content comes from your site.
Canonical URLs
Automatically creates clean, consistent URLs so AI and search systems know which version of a page to trust.
Current Resource URLs
Lists the active resource links being published for AI discovery and verification.
Custom Subdomain (Optional)
Custom Subdomain
Lets you use your own subdomain for cleaner, more consistent resource URLs.
Subdomain Field
Enter the subdomain you want to use for publishing resources.
Save
Applies and saves your custom subdomain settings.
6c. Processing Runs
Processing Runs
Shows the history and status of content scans for this domain. Each run updates scores, topics, and recommendations.
Development Mode
Indicates the domain is being tested. Full verification is required before production tracking.
Summary Metrics
Total Runs
The total number of times the platform has processed this domain.
Active
Shows whether a processing run is currently in progress.
Completed
The number of processing runs that finished successfully.
Failed
The number of processing runs that did not complete.
Processing History
Run ID
A unique identifier for each processing run.
Status
Shows whether the run is completed, in progress, or failed.
Run Date
The date and time the processing run started.
Progress
Shows how much of the run has completed.
Pages
The number of pages processed during this run.
Vectors
The number of content data points generated to support analysis and scoring.
Duration
How long the processing run took to complete.
Method
Shows how pages were collected (for example, via sitemap or direct crawl).
Controls
Refresh
Updates the page to show the latest processing status.
Process Domain
Starts a new processing run to refresh data after content or site changes.
6d. My Domains → Signing & Keys
Signing & Keys
Manages the security keys used to verify that your content genuinely comes from your domain.
JWKS Endpoint
The public location where your domain’s verification keys are published so systems can confirm content authenticity.
View JWKS
Opens the list of public keys currently published for this domain.
Key Status Overview
Total Keys
The total number of signing keys created for this domain.
Active Keys
The number of keys currently in use to verify content.
Revoked Keys
Keys that are no longer active and can no longer be used for verification.
Signing Keys Management
No Signing Keys
Indicates that no verification keys have been created yet for this domain.
Generate First Key
Creates the first signing key so content from your site can be verified.
Generate Key
Creates an additional signing key for ongoing or expanded verification needs.
Generate JWKS
Publishes the current set of public keys so they can be used for content verification.
Why This Matters (Optional Tooltip Copy)
Content Verification
Signing keys help prove that AI-referenced content truly comes from your site, which supports trust and reliability signals.
6e. Settings
Domain Configuration
Controls how your domain is verified and managed within the platform.
Verification Settings
Verification Method
Shows how your domain ownership is verified (for example, using a DNS record).
CNAME Target
The destination used for delivering verification and content resources. This is configured during setup if needed.
Danger Zone
Danger Zone
Contains actions that permanently affect this domain and its data.
Delete Domain
Completely removes this domain from the platform.
Permanent Deletion Warning
Deleting a domain permanently removes all associated data and cannot be undone.
What Will Be Deleted
Includes domain verification settings, signing keys, processing history, content data, and related analytics.