Campaigns

Campaigns represent the targeted buyer questions we ask AI search engines on your behalf, organized to give you actionable visibility insights. You can access the Campaign Manager view anytime by clicking Campaigns in the left navigation menu.

Understanding Your Campaign Metrics

When you open Campaign Manager, each campaign card displays high-level metrics at a glance. Understanding how these metrics relate to one another helps you quickly assess your brand's AI presence:

At-a-Glance Metric Comparison

Metric	What It Measures	Example	Why It Matters / What It Means
Overall Visibility	How often your brand appears in AI answers across tested scenarios	9.2%	Reflects your total presence regardless of competitor share.
SOV (Share of Voice)	Your visibility measured against everyone in your vertical or industry	1.3%	Includes a massive pool of all potential industry players (naturally lower).
SOV(c) (Competitor SOV)	Your visibility measured strictly against your chosen competitors	8.1%	Focused head-to-head comparison with your specified rivals (naturally higher).
Engines	The number of AI search platforms tested during the run	6/6	Shows coverage across active engines (e.g., ChatGPT, Perplexity, Gemini, Google AI Overviews, etc.).
Scenarios	The number of distinct buyer intent prompts or questions evaluated	4	Indicates how many specific buyer pathways were tested in this campaign.

Want to dive deeper?

Learn more about Share of Voice here: Understanding Share of Voice

Campaign Types & Prompt Budget

At the top of your screen, you'll see your Prompt Ledger (e.g., 65 used · 10 remaining), which tracks your allocated question budget. Your campaigns are organized into two main categories:

Core Campaign: Your primary, protected measurement (labeled Core onboarding). This single campaign sets the baseline for your overall market presence.
Intelligence Campaigns: Flexible secondary campaigns (such as Agency SEO Reseller Buyer or Business Owner Seeking Organic Traffic Growth) that let you break out performance by geography, target audience, or buyer intent without affecting your core numbers. We set up your initial intelligence campaigns for you during onboarding!

Exploring Detailed Results (Campaign Center)

Clicking Analytics on any campaign card opens its full Campaign Center dashboard, giving you a comprehensive breakdown:

Key Performance Numbers: Track your visibility trend, average rank position in AI answers, top 3 frequency, and total citation links pointing back to your site.

Engine & Scenario Coverage: See exactly which AI search engines were tested (e.g., 6/6 engines) and the number of scenarios evaluated.

Competitor Tiers: View how competing brands rank alongside you across five distinct market tiers:
- Incumbent
- Challenger
- Niche
- Emerging
- Absent

Creating a New Campaign

Ready to track a new audience or product angle? Click + New campaign or use the AI Builder at the top of the page. The guided setup will walk you through:

Defining your campaign goals and market context.
Selecting key topics and question strategies.
Segmenting by target audience or geographic region, or even product feature. The Segment is made up of any Dimensions you can think of! (optional).
Reviewing your campaign before going live.

Prompt Ledger Tip

Drafts are completely free! Saving a campaign draft uses zero prompts from your ledger—prompts are only consumed once you officially publish and run the campaign.

Known Display Notices & Quick Fixes

"Partial Result" or "Partial" Status Tags

While a campaign run is completing or if certain data points are still being compiled, you may see a Partial result badge or the word Partial on a metric tile. Rest assured, your data is processing smoothly—this is a temporary status indicator while full metrics finish loading.

Domain Selection Refresh

Occasionally, after selecting a domain, the page may continue asking you to "select a domain." If this happens:

Refresh your browser page.

Select your domain once more from the top dropdown menu.

If the prompt still doesn't clear, please reach out to our support team and we'll be happy to assist while we finish building a permanent fix!