Goals

Goals are the specific objectives you are tracking for a website. They are the outcomes you care about, not only the raw scores on Overview. Open the Goals list from the left menu.

What a Goal looks like

Each Goal has its own detail page. A Goal is written as a real objective, not a metric. Two examples: deciding which buyer segment to prioritize, or working out which content gaps matter most to your growth. Open a Goal to see how the platform now assesses it.

Getting help on a Goal

From any Goal, you can ask the AI Advisor to assess it directly. This opens the Advisor with a question already filled in for that specific Goal, so you do not have to describe your situation from scratch. See the AI Advisor article for what the Advisor can and cannot do.

Goals connect back to your Case File. Your Case File's Toward Goals section is built from the same Goals shown here. Goals is where you manage them. Case File is where you see how they add up into your overall standing.